The goal is to get Liquid Death fans posting videos to social. The taste test launches today, along with a message encouraging people to blindfold their closest friends and conduct their own taste tests.
We’re trying to raise the bar in terms of making people laugh.” So we said let’s test Liquid Death against the most expensive stuff we can possibly think of. “Any time we make fun of the marketing tropes, that people are just so tired of, it tends to work pretty well. With this launch “we thought, ‘how do we talk about taste in a way that’s funny?’” says Liquid Death chief executive and co-founder Mike Cessario. “You need the bucket?” asks the person offering the samples. A tallboy of Lobster Béarnaise Sauce ($50), on the other hand, is met with a decidedly different reaction. In a video launching today, most of the tasters appear to enjoy the new flavors. The new sparkling water flavors – Berry It Alive, Mango Chainsaw and Severed Lime – are naturally sweetened with agave and retail for $1.99. The brand blindfolded 17 real people and asked them to compare its new flavored sparkling waters with some of the most premium liquids money can buy. Not only are they hydrating, they look fly as hell doing it.That’s why ‘The Liquid Death Blind Taste Test’ is decidedly different.
I’ve never personally used Liquid Death for this purpose, but there’s certainly an opportunity to make someone who’s newly sober and trying to stick with a program the chance to ward off unwelcome comments about their state of inebriation (or lack thereof). Sure, in an ideal world every space would be welcoming to folks who don’t like to drink, but that’s not the society we live in. In a situation where they’d otherwise have to choose between a sugar-filled mocktail, a soda they don’t want or another undesirable option, they can fool potential taunters into thinking they’re drinking beer, when in reality they’re quenching their thirst with smooth, refreshing aqua.įor folks who struggle with alcohol or substance abuse issues, Liquid Death can provide solace and something to hold that isn’t obviously alcohol-free. Staying sober at a party or bar can be an uncomfortable situation, depending on who you’re around. Reason 4: It’s A Perfect Sober Social Lubricant They close out their shpiel with a to-the-point #DeathToPlastic hashtag, a message I can certainly get behind. I mean come on, if that isn’t a prime example of society’s hunger for absurdist, humorous marketing tactics at play then I’m not sure what is.
It just murdered a bunch more thirsts instead.” After ritually dismembering its thirst victims, this brutal can of water used the severed body parts of dead thirsts to build itself a flesh suit which it used as a disguise to get a job in marketing.
#Liquid death sparkling water mango cracked#
“Once cracked open, no thirst is safe from Liquid Death. When a group of teenagers set off into the mountains for a weekend of drinking regular water in plastic bottles, they became hunted by an aluminum can of mountain water that was dead set on murdering their thirsts, and recycling their souls.”
“This infinitely recyclable can of stone-cold mountain water came straight from the alps to murder your thirst. The back of every Liquid Death can also includes a short blurb about their environmentalist mission, told in colorful language to fit the rest of the brand. This makes Liquid Death a great choice for people like me who don’t love sparkling water and also try to avoid single-use plastics. Most packaged mineral water you can purchase at a store is in plastic water bottles, especially water that isn’t sparkling or sold in glass bottles. Taylor Galla | SPY Reason 3: The Insurgent EnvironmentalismĪluminum cans, like the ones Liquid Death is sold in, are virtually infinitely recyclable, making them a much better choice for the environment than plastic bottles.
0 kommentar(er)
